Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key elements of a sales pitch remain the same. Check out these 4 powerful sales pitch examples and learn just why they’re so effective.
Make your message feel personal, so prospects see it isn’t another generic marketing pitch. Show that you understand them and their needs. That way, you aren’t reaching out to sell something – you’re reaching out to help.
It’s a common sales mistake to focus too much on how great your product or service is. Then it’s easy to neglect the reasons why it matters to your prospects. So start by researching their specific needs, and then draw attention to how your product or service addresses those needs.
Say you’re pitching a social media management tool, for example. You could check out your prospects’ social profiles and note any gaps in their posting and engagement. Draw attention to these personal pain points in the beginning of your sales pitch, and then position your product as a solution.
If your prospect knows anything about your product, they probably already know how it can help them. The real challenges are illustrating:
So your selling point shouldn’t be “Our tool helps keep your social profiles updated.” This element of a sales pitch should focus on the end result, such as generating more leads, driving revenue from social, improving retention through better customer service, etc.
A powerful sales pitch will also include a unique selling proposition (USP) that differentiates you from your competitors. Whether it’s about your pricing, your company vision, your depth of experience, or anything else, your USP should set you apart in a way that your product or service alone might not.
If you’re looking for inspiration to upsell a client or highlight your best selling points, check out this database of sales pitch examples from Really Good Emails.
So you’ve personalized your message. You’ve figured out what makes you different from the competition. But your audience still sees your sales pitch as driven by your own agenda. Instead of taking everything you say at face value, they want to see outside evidence that your product/service is worthwhile.
That’s when it’s time to recruit a third-party opinion. Social proof is a way to make your sales pitches more effective, by sharing reviews and references from other clients and industry authorities.
Make this social proof easy to find by including it on your landing pages, cold pitch emails, and in-person sales presentations. Here are some examples of social proof you can use:
Even if your business is just starting out and you haven’t garnered a lot of reviews yet, you can enlist the endorsements of other industry players to add social proof. All the top SaaS companies out there make great use of social proof on their landing pages. Advanced Web Ranking, for example, lists high-profile customers, endorsements from industry leaders, high-profile press mentions, etc:
Never waste a powerful sales pitch by failing to follow up. Sales and marketing data shows that persistence is the path to success: 50% of sales happen after the 5th contact, even though 44% of salespeople give up after one follow-up. You can stand out from the crowd just by persisting!
Include follow-ups as part of your sales pitch plan from the beginning. If it’s a cold email, schedule a series of automatic follow-ups. If it’s a sales call, use your CRM software to schedule and remind sales reps to follow up.
Following up is also very important for businesses that offer a freemium service and need to encourage users to upgrade to a paid plan. Here’s an example of a follow-up sales email from MarketingProfs that serves this purpose:
If you initiated contact over email, then you should have a full-scale lead nurturing program in place to follow up with your prospects. Unless you’re lucky enough to have a 100% success rate, use information about when people drop out of the process to identify pain points and areas where you can improve your pitch.
Despite your best efforts, the majority of your sales pitches will end with your prospect interested but not ready to purchase. So don’t make it a one-off opportunity to sell or fail. Build a relationship with your prospect over time to convince them to buy.
Succeeding at sales is a process that always entails significantly more failure than new business. But if you invest in the process, understand the elements of a sales pitch, and commit to optimizing your sales pitch, then you’re already on track for success.
Use the lessons we’ve seen from these 4 sales pitch examples. If nothing else, hold on to these 4 takeaways:
With time, you’ll build a powerful sales strategy that helps you meet your revenue goals every time.
As a business community, we’ve faced several unprecedented years that shook how we did business…
The value of copywriting is not to be underestimated. According to an older Nielsen Norman…
TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes.…
How do you measure your business’s success? Your sales and revenue are the most obvious…
Lots of businesses set up blogs without any planning behind the effort. But starting a…
A solid social media strategy is essential to making sure that your social media marketing…