Categories: Company Blog

What Is Dynamic Email (And How to Get Started)

Emails are piling up on consumers, and cutting through all that digital noise means that hyper-personalization is no longer a luxury – it’s a necessity. That’s where dynamic email comes in.

Simply put, dynamic email changes based on the recipients attributes, interests and actions. No coding required. Swap out entire phrases, images, videos and calls to action with a point-and-click interface, all based on what you know about your contacts.

Take a travel agency that has to market to thousands, or even millions of people. Creating custom emails manually would be impossible. With dynamic email, your emails intelligently adapt to each consumer. “You loved Hawaii? Let’s plan your next getaway to the Bahamas.”

Increase click-through and conversion by speaking directly to what is important to your consumer. Personalized, easy, powerful – dynamic email from SharpSpring. Your audience deserves a better class of communication.

AUTHOR
Teresa Gordon
Teresa Gordon

Teresa joined SharpSpring in 2016, bringing with her a life-long passion for design, communication, and creative problem-solving. Her previous roles include more than a decade of experience in graphic design, art direction, web development, and communications management in agency and in-house settings. Now, she is responsible for ensuring SharpSpring’s brand presence is strategic, consistent, attractive, and user-friendly – no matter the outlet or platform.

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