To undertake a marketing automation solutions comparison, take a look at the pricing and terms of the top solutions and their alternatives. Equipping yourself with more knowledge is always a good thing, and being aware of the landscape means you’ll have the flexibility to consider other options should your needs change. To make it easy, we’ve put together the comparison for you: See pricing and terms for SharpSpring vs. HubSpot vs. Marketo vs. Act-On vs. Pardot vs. Infusionsoft side-by-side below.
Marketing Automation Solutions Comparison
Are you looking for a marketing automation platform and feeling overwhelmed with options? With so many platforms available, decision paralysis can feel inevitable. We’ve done the hard work so you can study up and make the best decision for yourself. Use this guide to compare marketing automation platforms from top vendors and learn how SharpSpring stacks up as the best alternative solution.
Compare Marketing Automation Vendor Pricing & Terms
| Download the Complete Comparison Guide |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Compare Plans (Download the guide for more plan options) | 10,000 Contact Plan | HubSpot Enterprise Price and Terms | Marketo Basic Price and Terms (w/20k contacts) | Act-On Enterprise Price and Terms | Pardot Pro Price and Terms | Infusionsoft Team Price and Terms |
| Annual Cost | $11,988 | $38,400 | $33,300 | $24,000 | $24,000 | $8,187 – $9,588 |
| Get Started Cost | $2,998(Month 1 + Onboarding) | $44,400 | $11,700 | $26,000 | $27,000 | $8,187 – $9,588 |
| Contract Terms | Annual and Monthly Options | Annual, Paid Upfront | Annual, Paid Quarterly | Annual, Paid Upfront | Annual, Paid Monthly | Annual, Paid Monthly |
| 3rd-Party CRM Integration | Available | Available | Available | Available | Available | Not Available |
| CRM Included | Free | Free | Not Available | Not Available | Additional Charge | Free |
| Monthly Cost | $999 | $3,200 | $2,400 | $2,000 | $2,000 | $599 |
| Contacts | 10,000 | 10,000 | 20,000 | 2,500 | 10,000 | 20,000 |
| Rate for Additional Contacts | $10 per 1k | $10 per 1k | Varies | Varies | $100 per 1k | $10 per 1k |
| Phone Support | Free | Free | Free | Limited | Additional Fee | Price Varies |
| Included Users | Unlimited | Unlimited | Unlimited | 6 Marketing, 100 Sales | Unlimited | 10 |
| Additional Users | NA | NA | NA | Varies | NA | Varies |
| Onboarding/Training Fees | $1,999 | $6,000 | $4,500 | $500 – $2,000 | $3,000 | $999 – $2,999 |
*This data is based on research from vendor websites and review sites.
**Upfront commitment includes onboarding fee + the total license fee vendor requires at signing.
Annual Cost |
|
|---|---|
 |
$11,988 |
 |
$38,400 |
 |
$33,300 |
 |
$24,000 |
 |
$24,000 |
 |
$8,187 – $9,588 |
Get Started Cost |
|
|---|---|
|
$3,589(As little as) |
|
$44,400 |
|
$11,700 |
|
$26,000 |
|
$27,000 |
|
$8,187 – $9,588 |
Contract Terms |
|
|---|---|
|
Annual and Monthly Options |
|
Annual, Paid Upfront |
|
Annual, Paid Quarterly |
|
Annual, Paid Upfront |
|
Annual, Paid Monthly |
|
Annual, Paid Monthly |
3rd-Party CRM Integration |
|
|---|---|
|
Available |
|
Available |
|
Available |
|
Available |
|
Available |
|
Not Available |
CRM Included |
|
|---|---|
|
Free |
|
Free |
|
Not Available |
|
Not Available |
|
Additional Charge |
|
Free |
Monthly Cost |
|
|---|---|
|
$850 |
|
$3,200 |
|
$2,400 |
|
$2,000 |
|
$2,000 |
|
$599 |
Contacts |
|
|---|---|
|
10,000 |
|
10,000 |
|
20,000 |
|
2,500 |
|
10,000 |
|
20,000 |
Rate for Additional Contacts |
|
|---|---|
|
$10 per 1k |
|
$10 per 1k |
|
Varies |
|
Varies |
|
$100 per 1k |
|
$10 per 1k |
Phone Support |
|
|---|---|
|
Free |
|
Free |
|
Free |
|
Limited |
|
Additional Fee |
|
Price Varies |
Included Users |
|
|---|---|
|
Unlimited |
|
Unlimited |
|
Unlimited |
|
6 Marketing, 100 Sales |
|
Unlimited |
|
10 |
Additional Users |
|
|---|---|
|
NA |
|
NA |
|
NA |
|
Varies |
|
NA |
|
Varies |
Onboarding / Training Fees |
|
|---|---|
 |
$2,399 |
|
$6,000 |
|
$4,500 |
 |
$500 – $2,000 |
|
$3,000 |
|
$999 – $2,999 |
Compare Marketing Automation Vendor Reviews
Review sites contain at-a-glance ratings and honest insights from real users. Summarized here are reviews from 4 of the top review sites. See our marketing automation solutions comparison below to compare SharpSpring reviews to HubSpot, Marketo, Act-On, Pardot, and Infusionsoft.
| Download the Complete Comparison Guide | |
|
|
|
|
|
|---|---|---|---|---|---|---|
| Trust Radius |   |
  |
  |
  |
  |
  |
| Capterra | ||||||
| G2 Crowd | ||||||
| Software Advice | ||||||
| Testimonials
“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. The pricing is amazing, they make it a no-brainer.” |
“Honestly, without SharpSpring, I think we'd be dead in the water. We have thousands of leads across multiple lists. We couldn't do what we do as quickly, cheaply and easily without SharpSpring.” |
“I like the free CRM side of Hubspot a lot. I appreciated the technical support in setup. I also like the regular webinars.” |
“This was my first exposure to marketing automation, so I loved the basic features of sending out nurture emails and having insight into which emails are sent to whom.” |
“It's a great program if you email a lot, or to a lot of persons. By the reports of Act-On you get a very detailed image of what your clients do and what they like. It's good to know some html (terms as well as code) if you want to work with Act-On, but if you don't it's not a huge |
“We use Pardot for an array of marketing functions. While Pardot’s primary use is to schedule our emails, it also allows us to create forms on landing pages with vanity urls.” |
“I like that InfusionSoft handles large list sizes, forms and autoresponders fairly well.” |
|
“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. It also feels like it was custom built for our industry (which it was), and it shows. The pricing is amazing, they make it a no-brainer.” |
“If you are new to online marketing and having a website, HubSpot has a great platform to familiarize yourself with online, also has a great library of resources.” |
“Quite pricey but does the job well. It is very useful, and helpful especially in promoting my business. Easy to use unique features and tools.” |
“We switched to Act-On about 6 months ago; previously we had used Eloqua. We found, however, that Eloqua was a bit too robust for our needs. Our marketing department is 3 people, and Eloqua just took too much time to manage." |
“The interface on Pardot is simple. The look and feel is clean and the ability to create lists or tag groups of prospects by either creating dynamic conditional queries (dynamic lists) or just importing a known list of prospects gives you flexibility.” |
Had some trouble with email integration instantly but then we straightened it out and now it all works smoothly. Simple and assisting system to track every process within smaller company.” |
Trust Radius |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Capterra |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
G2 Crowd |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Software Advice |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Marketing Automation Feature Comparison
You need a marketing automation platform with comprehensive features that are powerful enough to get the job done. How do SharpSpring features compare? Is there an alternative to HubSpot that measures up to the features they have available? What about the competitors of Marketo? A competitor to Pardot? Are there alternatives to Infusionsoft or alternatives to Act-On that are just as powerful? Browse a marketing automation vendors comparison guide to see how the platforms perform based on the features you need.
| Download the Complete Comparison Guide | |
|
|
|
|
|
|---|---|---|---|---|---|---|
| 1,500 Contact Plan | HubSpot Enterprise Features | Marketo Basic Features | Act-On Pro Features | Pardot Pro Features | Infusionsoft Complete Features | |
| Agency Features | N/A | |||||
| Email Features | ||||||
| Automation Features | ||||||
| Form Features | ||||||
| Contact Tracking | ||||||
| Landing Page Builder | ||||||
| Blog Builder | ||||||
| Social Media Features | ||||||
| Sales Focused Features | ||||||
| Integrations | ||||||
| CRM Included | Yes | Yes | No | No | No | Yes |
| Support |
Agency Features |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
N/A |
Email Features |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Automation Features |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Form Features |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Contact Tracking |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Landing Page Builder |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Blog Builder |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Social Media Features |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Sales Focused Features |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Integrations |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
CRM Included |
|
|---|---|
|
Yes |
|
Yes |
|
No |
|
No> |
|
No |
|
Yes |
Support |
|
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Guide for Choosing Marketing Automation
We get it; you’re busy. Checking websites from all of the top platforms (SharpSpring vs. Marketo vs. Pardot vs. Infusionsoft vs. Act-On vs. HubSpot) and their alternatives takes time. Instead, view this easy side-by-side marketing automation solutions comparison for price comparisons, reviews, and a marketing automation feature comparison. See all of the competitors (SharpSpring competitors, HubSpot competitors, Marketo competitors, Pardot competitors, Act-On competitors, and Infusionsoft competitors) as well as marketing automation alternatives, at a glance. Then, you only need to download the full interactive guide to get customized pricing specific to your needs.
Marketing Automation Pricing
Upfront costs and contract terms vary widely and can sway you toward one platform or another. See which vendors require a lot upfront and which don't. Compare marketing automation platforms for pricing and zoom-in on specific vendors at a glance – e.g. SharpSpring vs. HubSpot vs. Marketo. See Act-On alternatives, HubSpot alternatives, Infusionsoft alternatives and more.
Marketing Automation Reviews
What are real users saying? What do they think of HubSpot features and pricing? How about Marketo features and pricing? See summaries from 4 review sites and hear what marketers think about the alternatives to Pardot, Infusionsoft, Marketo and more.
Marketing Automation Features
Find out who offers the comprehensive marketing automation features you need with our marketing automation feature comparison. See how HubSpot compares to Marketo, Pardot, Infusionsoft, and Act-On and see how inexpensive alternatives to HubSpot, Marketo, and others perform.
Want exact pricing for your agency or business needs?
Eliminate the guesswork and get our interactive marketing automation guide. All you need to do is plug in your business needs and we’ll show your exact pricing.
1:1 Detailed Comparisons
Looking for more detail? Now that you’ve narrowed your options down, choose one of our one-on-one marketing automation vendor comparisons. Choose between SharpSpring and a competing marketing automation solution, and you’ll get a 15-page guide that compares dozens of features in categories such as email, automation, landing pages, sales features and more, so you can be confident SharpSpring is the platform for you.
Comparing Pardot vs. SharpSpring?
Comparing HubSpot vs. SharpSpring?
Comparing Act-On vs. SharpSpring?
Comparing Infusionsoft vs. SharpSpring?
Comparing Marketo vs. SharpSpring?
